Designing a platform experience that guides a statewide financial transformation.
S E R V I C E S​​​​​​​
Brand Identity Design  /  Creative Direction  /  Brand System
Exploring visual territories that shaped the final brand identity.
Inspired by New Jersey's state insect, the honeybee, NJHive embodies the power of collaboration, bringing people together in a shared digital space to connect, work, and drive meaningful progress.
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