Brand & Event Experience
Making Oracle Consulting visually distinct within a global flagship event.
Brand Identity / Brand System / Event Branding
Image credit: Oracle
Oracle Consulting took the stage at AI World, with the opportunity to define its place within it.
T h e B r i e f
Translate the AI World brand system into a distinct expression for Oracle Consulting across physical, digital, executive, and promotional touchpoints.
Excerpt from Oracle's AI World Brand Guidelines
T h e A P P R O A C H
Restraint with a little flair. A refined selection of colors, patterns, and shapes from the AI World guidelines established the core visual language. A Consulting‑specific accent graphic, inspired by the event’s carnival theme and Las Vegas setting, added an element of differentiation. Together, they created a presence unmistakably Oracle Consulting while staying true to the broader identity.
T h e I M P A C T
The cohesive Consulting expression carried across more than 50 event touchpoints, reaching over 20,000 attendees worldwide.
