Brand & Event Experience
Making Oracle Consulting visually distinct within the global flagship event.
Brand Identity / Design System / Event Branding
Image credit: Oracle
AI World is Oracle's flagship annual event in Las Vegas, where customers, partners, and Oracle experts come together to explore how AI is driving real business outcomes.
Oracle Consulting took the stage at AI World, with the opportunity to define its place within it.
T h e O P P O R T U N I T Y
Create a distinct Oracle Consulting presence within the global Oracle AI World experience while staying connected to the master brand.
Excerpt from Oracle's AI World Brand Guidelines
T h e I D E A
A visual expression inspired by the energy of Las Vegas and carnival theme, translated through Oracle Consulting's brand language.
T h e A P P R O A C H
A flexible visual system spanning environmental, digital, social, presentation, and event applications.
T h e I M P A C T
80+ branded assets | 20,000+ event attendees | Contribution to nine-figure pipeline growth
