PACKAGING DESIGN / BRANDING / CREATIVE DIRECTION / POINT OF SALE
MICROLIQUOR SPIRIT PACKAGE DESIGN WINNER
MICROLIQUOR SPIRIT PACKAGE DESIGN WINNER
Oma's Cherry Infused Vodka is a family recipe passed down through generations, brought to life by Oma herself, a German immigrant who carried her craft to America after WWII.
Leading the creative direction and design from concept through launch, the vision was to let the ingredient speak for itself. Unlike competitors flavored with artificial ingredients, Oma's uses only real Michigan Montmorency cherries, with over 100 infused in every bottle. That commitment to quality inspired large lush hand-illustrated cherries wrapping around a clear flip-top bottle, with the full brand suite following, spanning brand guidelines, brand identity, campaign collateral, point of sale materials, and advertisements.
Oma's launched successfully, growing from neighborhood bodegas to big-box retailers including Walmart, and even sparking opportunities for additional flavors.
