PACKAGING DESIGN / BRANDING / CREATIVE LEAD / POINT OF SALE
GRAPHIC DESIGN USA PACKAGE DESIGN WINNER
GRAPHIC DESIGN USA PACKAGE DESIGN WINNER
When Sazerac set out to launch Granny's Gingerbread Cream as their latest holiday liqueur, the goal was clear: make it feel like the holidays.
The identity was built around Granny's cozy home, a winter scene evoking homemade smells, holiday comfort, and the kind of warmth only grandma brings. The houses were intentionally designed to resemble gingerbread houses, a subtle nod to the flavor that rewards a closer look. The brand experience spanned packaging, point of sale, and marketing materials.
The design resonated immediately, surpassing projected sales goals by more than double.
