Graphic Design USA Package Award Winner
When Sazerac set out to launch Granny's Gingerbread Cream as their seasonal liqueur, the goal was clear: bring the holiday cheer.
S E R V I C E S
Brand Identity Design / Creative Direction / Packaging Design / Advertising / Point of Sale
Inspired by the product's gingerbread flavor notes, the brand was built around an inviting scene of Granny's cozy home: fresh baked cookies, a toasty fireplace, and sparkly fresh snow.
Upon launch, the design resonated with the audience immediately and surpassed the client's projected sales goals by more than double.
