PACKAGING DESIGN / BRANDING / CREATIVE LEAD / POINT OF SALE
GRAPHIC DESIGN USA PACKAGE DESIGN WINNER
GRAPHIC DESIGN USA PACKAGE DESIGN WINNER
When Sazerac set out to launch Granny's Gingerbread Cream as their latest seasonal liqueur, the goal was clear: bring the holiday cheer.
The brand was built around Granny's cozy home, a winter scene evoking homemade smells, holiday nostalgia, and the warm comfort brought by grandma. The village scene resembles gingerbread houses as a nod to the flavor profile. The brand deliverables included the logo, packaging, brand identity, point of sale, marketing materials, and advertisements.
Upon launch, the design resonated with the audience immediately and the launch was very well received, surpassing the client's projected sales goals by more than double.
