Creating the brand identity and visual experience uniting one of Arizona's largest employer through its multi-year Oracle Cloud implementation journey.
S E R V I C E S
Brand Identity Design / Creative Direction / Data Visualization
Before landing on Embark, a range of concepts and visual directions were explored to identify a theme that best resonated with the client.
Inspired by the client’s Route 66 heritage, Embark was chosen as the program name, setting the direction for a complete brand identity, guidelines, templates, and narrative that captured the spirit of the open road and the journey ahead.
