Launching a program from the ground up that deepens working relationships and cultivates allyship, support, and solidarity.
S E R V I C E S
Brand Identity Design / Creative Direction / Brand System / Advertising / Presentation
The work began by building a journey map to envision how employees would experience the program and ensure it’s user-friendly. A leadership presentation then earned support, and a sign-up portal enabled employees to join the program.
Advertisements raised awareness across the organization, and a town hall presentation introduced the program, welcoming employees in as allies.
