Oma’s Cherry Infused Vodka is an award-winning family recipe that’s been passed down generations through grandma, Oma, who immigrated from Germany after WWII. Unlike many of its competitors flavored with artificial fruit, Oma’s is unique in that only real natural cherries are used to flavor the product.
I conceptualized the packaging to incorporate large lush cherry illustrations with a homemade craft feel to convey the quality ingredients and integrity of the product.
To further establish brand presence, I also created the style guideline, creative strategy, branding materials, marketing campaigns, point of sale and advertisements.
Oma’s first launched in the midwest and continues to expand across the U.S. today.