Got Milk?

Deliverables: National & Local Campaign Branding, Trade Show, Event Signage, Report, Infographics, Direct Mailer
Roles: Design, Branding, Art Direction

The iconic Got Milk? campaign launched a new initiative, “Pour One More,” to promote the nutritional benefits of adding one more glass of milk to our daily diet.

I conceptualized the visual strategy for the initiative and implemented the design across trade shows, event signage, visual graphics and direct mailers.

To further advocate the benefits of drinking milk – I also created the report, What America’s Missing, identifying the specific nutrients and food groups we’re missing and guidance on how to help close the nation’s nutrient gap.