McCormick reached out to develop a set of promotional campaigns that would highlight their extensive range of products. I conceptualized the design direction and built custom direct mailers tailored for each product.
Spooky Squad’s Colorful Baking
Targeted for Halloween and spooky treats, I designed the playful campaign logo and direct mailer featuring McCormick’s extensive range of food coloring.
Recipe Inspirations Seasoning Packets
Inspired by McCormick’s exotic spices, I delivered a world-travel themed suitcase shaped mailer carrying a keepsake placemat incorporating an old world map with recipe cards.
To promote the launch of Lawry’s packaging rebrand and its new spices, I created an oversized mailer tube that mirrored the new packaging and enclosed the spices within it.