Spooky Squad’s Colorful Baking
Ready for Halloween and spooky treats, the playful campaign logo and direct mailer features McCormick’s extensive range of food coloring.
Recipe Inspirations Seasoning Packets
Inspired by McCormick’s exotic spices, the world-travel themed mailer is in the shape of a suitcase, and carries a keepsake placemat with stickers and recipe cards to mark your worldly culinary adventure.
The oversized mailer mirrors the new spice packaging and holds full-size products within it to promote Lawry’s redesign and launch of new flavors.