Deliverables: Logo, Point of Sale, Direct Mailer
Roles: Design, Branding, Art Direction

McCormick reached out to develop a set of promotional campaigns that would highlight their extensive range of products. I conceptualized the design direction and built custom direct mailers tailored for each product.

Spooky Squad’s Colorful Baking
Targeted for Halloween and spooky treats, I designed the playful campaign logo and direct mailer featuring McCormick’s extensive range of food coloring.

Recipe Inspirations Seasoning Packets
Inspired by McCormick’s exotic spices, I delivered a world-travel themed suitcase shaped mailer carrying a keepsake placemat incorporating an old world map with recipe cards.

Lawry’s Spices
To promote the launch of Lawry’s packaging rebrand and its new spices, I created an oversized mailer tube that mirrored the new packaging and enclosed the spices within it.

Logo Explorations