Logistics Platform

Deliverables: Logo, Style Guideline, Stationary, Website, Mobile App, Presentation Decks
Roles: Branding, Art Direction, Web Design, Mobile App Design, Illustration

I designed the logo, style guideline and brand identity for the innovative freight logistics startup, and implemented the identity across extended brand materials including the website, stationary, PowerPoint presentations and mobile app interface.

The identity centers around an otter graphic inspired from the industry term, “OTR (over the road),” referring to drivers who transport freight over long-distance. I created a hand-drawn illustration of an otter that encompasses a road to capture the platform’s focus on long-distance freight transportation and its ease of usability.

The design deliverables helped build brand presence for the startup and secured a $10 million funding boost.