Calypso Rum

Deliverables: Packaging (GDUSA Award Winner), Point of Sale, In-Store Signage, Digital Promotion, Advertising
Roles: Design, Branding

The Calypso Rum packaging is inspired by the Greek mythology goddess-nymph, Calypso, who captured Odysseus for many years on her island Ogygia. Her spirit is reimagined as an alluring pirate, set on a tropical beachscape to highlight the premium rum imported from the Virgin Islands.

I established the package branding, marketing collateral and advertising materials, leading to double-digit annual sales growth and increase in brand presence.