Abbott

Deliverables: Data Privacy Campaign Identity, Signage, Digital Promotion, Translation in 14 Languages, Global Launch
Roles: Design, Branding, Art Direction

Abbott launched a global data privacy campaign targeted towards employees to raise awareness regarding the importance of keeping confidential data private and secure.

To convey the seriousness of data privacy in an approachable manner, I created a series of visuals highlighting shocking data-driven statistics paired with brightly colored illustrations.

I then implemented these series of visuals into posters, digital ads, LCD graphics and signages. The series were translated into 14 languages for global implementation and are installed in Abbott offices worldwide.