99 Brand Liqueur

Deliverables: Packaging (GDUSA Award Winner), Logo, Brand Identity, Style Guide, Website, Shipper Box, Point-of-Sale, Advertising, In-Store Marketing, Signage, Merchandise
Roles: Design, Branding, Art Direction

I was challenged to rebrand the long-standing liqueur line, 99 Brand, to better reflect its vibrant array of flavors and improve the line’s shelf presence.

Inspired by the product’s high alcohol content and distinct flavors, I conceptualized the award-winning package design with an inside back label that expands colorful swirls and fruit icons through the clear product liquid.

To further establish the rebrand, I also developed the creative strategy, style guide, website, point-of-sale and in-store marketing collateral.

99 Brand’s relaunch increased the annual sales to double digits and initiated the launch of a new extended product line including whiskey, vodka, gin and brandy.

Packaging Explorations